How ReAgent Helped Find The Right Formula For Business Success

Chrome Illusion supplies silver and chrome spray-on coatings. These coatings can be used on almost any substrate from glass for mirrors and 3D models to alloy wheels and pieces of sculpture. Spraying on this 100% reflective coating is a much quicker and easier application method than traditional methods. Not only do Chrome Illusion supply the coating, but they also make and supply the equipment and systems that enable their customers to apply the product themselves. Additionally, they also train customers worldwide in coating application. Chrome Illusion is the first company of its kind in the UK. 

Tony Spring, founder and MD, started the company 18 years ago with the aim of being the best in a niche industry. 

Initial Challenges

With no one in the UK supplying a similar product or having a similar service offering, Tony went to a company in Florida to undertake his initial training and purchase products. When he returned home he quickly found that the system didn’t perform to his expectations, and the coating needed heat to be at its most effective. In the cooler climate of northern England, the quality simply wasn’t good enough.

Undeterred, Tony found a company in Canada where he went to do his advanced chrome-plating training – in the middle of winter. Again, he purchased products from them but found numerous quality issues when he returned home. This was compounded by the fact that the time difference meant he couldn’t solve any issues as quickly as he needed to.

Tony’s solution? He would start experimenting with different formulas and making the coating himself. He began by researching, using basic chemistry knowledge, and conducting many tests before getting a breakthrough that allowed him to get to the next stage when the testing would began again. After two years, Tony had created his own chrome solutions and had some basic formulas that he could take to market.

A Better Solution

During this period, Tony got in touch with a local chemical coating manufacturer, ReAgent. He visited our facility and started purchasing the products he needed to manufacture his coating. Tony says, “ReAgent gave me great advice and were totally supportive from day one. I started off buying the odd product but I knew the formula I had could be improved so I decided to talk to ReAgent about it. I worked really closely with them and we’ve tried lots of different formulations to get it closer to where I wanted to be – and the end result is a high quality, consistently effective chrome coating for my customers.”

Over the last ten years we have worked with Tony to continually develop and improve the coating. Tony goes on to say that:

“This process has been a real learning curve and the product has improved significantly. Now that ReAgent manufactures the coating, I know that every batch I buy will have been rigorously quality-checked and will be exactly the same as the last batch I bought and the next batch I’ll buy. Their batch numbering system also means that if there are any problems, they can be identified immediately. ReAgent has also provided me with comprehensive material safety data sheets (MSDS). I have total peace of mind.” 

The Results

The business to Chrome Illusion has grown by 150% over five years, and ReAgent was able to work with them through their scale-up. Their prestigious clients include Norton motorbikes, whose original Isle of Man TT race bikes are chrome plated with our formula and new production bikes based on this TT bike are also about to be launched. 

What does the future hold?

Tony says, “Now that I have the backing of top quality, cost-effective chemicals, I’m in the position to progress and try new things. When I want to do that, ReAgent is there to provide the technical advice I need. Being able to pick up the phone to someone I know is going to help me is something I can’t put a price on.”

Find out more about our bespoke chemical coating services or contact our friendly team today to discuss your coating requirements.

Ready to discuss your requirements?

Call our technical sales team on +44 1928 716 903

How can ReAgent help you?

Jo
“All enquiries are treated as confidential – we never share your details”
Jo
Account Manager
Darren
“We provide comprehensive technical support with every enquiry”
Darren
Sales Director
Simon
“Our manufacturing facility is accredited to ISO 9001, ISO 13485, ISO 14001 and ISO 45001”
Simon
Managing Director
Kevin Wallcroft
Read More
A particularly easy to deal with chemical company. I telephoned, got all the advice needed with excellent friendly service. My chemicals arrived the very next day. Very happy !
Joe Garland
Read More
Good customer service spending time to recommend the right chemicals required. Delivery was next day and on time. Chemicals worked a treat as described. Thanks
Joanne King
Read More
Fast efficient service, was kept updated on order throughout. Can not fault ReAgent sales and delivery processes
Hebe Arat
Read More
Their customer services were very helpful, sending us all the lab reports we needed, before we even bought from them. Then, once we ordered the product came very quickly ( the next day!)
Michael Williams
Read More
Parcel arrived on the day of promised delivery, packaging very secure, all in all probably the best company I've had the pleasure of working with in many years. Reagent seems to put the customer first. Thank you again.
Joseph Seed
Read More
Outstanding. It was my first time buying restricted chemicals. I called for advice, and despite only buying a small quantity I got a friendly response, really good advice, and what I and ReAgent needed to do to comply with the law. Delivery was next day, which I wasn't expecting.
Derek Hewitt
Read More
Called them, placed an order for a drum of MEK in the afternoon and 24 hours later the drum was delivered, what was more impressive was the back up documentation including handling information from a health and safety point of view, this without me having to request it. we will be using them again for sure.
Shahryar Nafici
Read More
This is around 10 years that I am ReAgent chemical user, very good quality and also very on time delivery.
Richard Thomas
Read More
I was impressed with the speed of service here and a competitive price. Excellent experience.
Katrina Wade
Read More
Great customer service! Thanks for your help and advice.
Jo

“All enquiries are treated as confidential – we never share your details”
Jo
Account Manager

Darren

“We provide comprehensive technical support with every enquiry”
Darren
Sales Director

Simon

“Our manufacturing facility is accredited to ISO 9001, ISO 13485, ISO 14001 and ISO 45001”
Simon
Managing Director